V2 CONCEPT STORE is excited to announce a brand new project - Japan: Tea Culture Days. We are collaborating with London-based tea specialists MY CUP OF TEA, sourcers and blenders of fine teas and tisanes from around the world, and for the next two months will be immersing ourselves in Japanese tea drinking culture. Their range of Japanese teas includes Sencha, Matcha, Hojicha and Genmaicha, among other high quality Japanese teas. Our vision is to celebrate Japanese aesthetics, incredibly clean conceptuality and unique flavours. This project consists of three parts: tea, teaware and speciality teaware.
We are introducing a range of specially selected Japanese green teas. Sencha is the most popular tea drunk in Japan, harvested in the Spring and rolled into beautiful bright green needles. My Cup of Tea’s Shizuoka Sencha is made by 4th generation Japanese tea master Mr Takada, and is grown at high altitudes on the misty hills of the Shizuoka Prefecture. This Sencha is sweet and fresh, with a deep umami flavour.
Matcha has grown in popularity widely in recent years due to its wealth of health benefits. Very high in antioxidants, this Japanese green tea powder is used in the Japanese tea ceremony, traditionally prepared in a Chawan (matcha bowl) and whisked into hot water using a bamboo whisk until thick and foamy. My Cup of Tea’s Usucha Matcha comes from Uji, Kyoto Prefecture, tasting sweet and creamy with distinct vegetal notes. Alongside these teas we will also be showcasing Genmaicha, Kyobancha, Sobacha and Yuzu Kukicha.
Functionality and the ability to use utensils daily are important features of Japanese ceramics. My Cup of Tea has curated a range of teaware, each piece selected to complement the teas and perfectly suited for making the best possible cup of tea. Most of these come from Japan, both ceramic and glass, sourced from small independent suppliers.
The chasen, a bamboo tea whisk skilfully crafted from a single piece of bamboo, forms an integral part of the tradition and beauty of making Matcha. The handmade Kyusu, a Japanese ceramic teapot, enables one to brew Sencha perfectly, and Yunomi teacups allows tea to be drunk in small portions as is done widely in Japan.
The speciality teaware range consists of a selection of very unique and rare pieces, handcrafted by highly skilled potters. Some of the works are made by Tetsuya Otani, a Japanese potter famous for his ceramic minimalism and pure white colour. This collection forms a very important part of the My Cup of Tea ethos; to share morsels of tea culture and develop excitement for the undiscovered.