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HOPE is a Swedish fashion label created in 2001, by the designers Ann Ringstrand and Stefan Söderberg. Also, after 13 years working for Acne Studios, Frida Bard joined HOPE as a new head of design.

HOPE creates contemporary, high-quality fashion, aimed to inspire and emphasize individual style. Brand believe in progressive – yet timeless – design, strong tailoring and meticulous attention to detail. HOPE was the first winner of the Nordic Design award “Ginen” in 2003, brand has won plenty of design awards.